8 Ways To Upgrade Your Ecommerce Remarketing Banners
Remarketing allows marketers to create a list of people who came to their website and showed interest in a particular page, product or performed certain actions such as abandoning a basket.
Why 2017 is the Year of Audience
Keywords, keywords and keywords are what you centre your AdWords campaigns on, ensuring you’ve got the right ones for your business, the most suitable match types and the correct negative ones to avoid those wasted, irrelevant and sometimes humorous search queries.
Impending threats to the ever-changing digital landscape: Part 3 – Rise to the challenge
In the final part in the series, I discuss how you should be responding in an environment of change and uncertainty.