A Newbie’s Guide To Getting A Job In Digital Marketing
Over the years I’ve read my fair share of ‘how to get a marketing job’ articles, but found most of them to be pretty generic and written by recruitment agencies. As Return on Digital’s newest recruit, and someone who’s tried hard to get a job at a leading agency like this, I thought some of you up-and-comers might appreciate some tips which no doubt helped me get this rather awesome job. So read on because you’ll definitely find this useful (probably).
So you’ve graduated from uni with a sparkly marketing degree in your hand. Lovely. However, don’t assume like I did that your degree will bring you instant job offers – very rarely did my interviewers ask about my academic life. They were only interested in work experience, which I had to build up, pronto. I can’t emphasise enough the benefits of internship work in an agency – not only will these teach you practical digital marketing skills, they’ll also look great on your CV. Not having a full time role may be frustrating, but stick with the internships and you’ll benefit in the future.
Develop your organisational skills
If you want to work in an agency, be prepared to have your time management and multitasking skills stretched big time. If all your previous marketing experience comes from client-side roles, it can be a bit of a shock working with 20-odd clients all of a sudden. I recommend practising good time management for your day-to-day tasks, just so you’re prepared.
Stay up to date with the world of digital marketing
You probably already know this, but digital marketing is always changing, so you really need to stay on top of current trends and innovations. Not only will you be aware of what’s going on in the industry, you’ll be able to show off your knowledge to potential employers. Mashable is great for social media news and the SEOmoz blog is a good place to start for developments in search marketing.
Clean up your social presence
It’s been reported that 90% of employers check out people’s social profiles as part of their screening process. Whether that’s ethical or not is a discussion for another day. Right now you need to make sure your profiles are giving out a really good representation of yourself. Bye bye drunken party pictures! I’m not saying you should have a photo of yourself rescuing puppies; just keep your images and written content tasteful. You can find more on this here. Also, conversing about digital marketing shows that you have a genuine interest in the industry – which is pretty much a necessity if you want to succeed in a digital agency.
Use social media for job searching
Before joining Return on Digital, I initially spent my job-searching time on the well-known sites you see advertised on TV every day. It seems obvious now, but at the time it never occurred to me that I’d find digital roles advertised on social media. If it’s an agency role you’re after, Twitter is perhaps the best place to look. It’s also worth keeping tabs on agency blog posts because you never know when a vacancy will be advertised.
Speaking of which, Return on Digital is looking for a talented Account Manager and Digital Marketing Executive. Get in touch and you never know, you may just end up working for one of Manchester’s brightest digital marketing agencies…I told you this blog would be useful, didn’t I?