Apple Search Ads Expanding: Canada, Mexico, Switzerland
The App market is booming, with over 2.2 million apps available in the App Store alone and, on average, 90% of time on mobile devices being spent within apps. So, what does this mean for advertisers?
Why You Need to Invest in Video Ads (and How to Do It)
Everyone knows online video is huge. If you're yet to take the plunge into video advertising, read on to find out how to get started and why it's so vital.
Apple switches back to Google search results for iOS & Mac
Google and Apple spokespersons have announced that Apple is switching its default partner for web searches from Bing to Google. Google will now be the default when searching the internet with Siri on iOS or Spotlight on macOS.