Revenue outgrows users on Black Friday & Cyber Monday 2017
Return’s strategy team has released the first wave of results from this year’s Black Friday and Cyber Monday ecommerce campaigns. Our research indicates that brands saw a 57% increase in eComm revenue, in comparison to last year.
Why is Your Website Leaking Your Marketing Spend?
Raising your paid search budget could lead to a slightly higher ROI and a lower CPC. But what if rather than bringing more users to your site, you instead increased the chances of them buying? We explain how CRO is the intelligent way to grow your ROI.