Google Mobile-first indexing: What it means for your SEO and PPC campaigns
Google has confirmed that its mobile-first initiative is underway. Read on to find out how mobile-first indexing will affect your SEO and PPC campaigns
Blue Monday: Do you have a pipeline of candidates for when your digital team resigns?
With Blue Monday just three months away, now’s the time to start thinking about replacing outgoing members of your digital team. Read on to find out more
How to Target Page 2 Keywords to Drive Leads and Revenue
Is your website well-optimised? Got rid of all that pesky thin and duplicate content? Resolved any worrisome crawl issues? Implemented a strong site structure? Then it’s time to think about leveraging onsite SEO to take your sales (or leads) to the next level.
Google Shopping Fine: Should Brands Be Worried?
The European Commission's decision to fine Google €2.4 billion on competition grounds over its Shopping ads could have a dramatic effect on the PPC landscape. Here, we take a look at the short and long-term impacts of the decision and what it means for brands.
Google Reveals How Brands Get Meta Descriptions Wrong
Meta descriptions are basically ad copy for your content. Despite this, they are often spammy, duplicated, or forgotten completely, so Google has published new guidance on the most common problems with meta descriptions. Are you making any of these mistakes?
Why to Worry About Content Gaps (and How to Close Them)
Carrying out a content audit of your competitors should form a key part of any content marketing strategy. In this blog, we set out a simple process for carrying out a content gap audit using Ahrefs, and explain what to do with the results.
AMP for Search & Display Ads: Everything You Need to Know
Google has expanded its AMP project to incorporate paid search and display adverts. Here, we discuss how AMP works and how this latest move could have a significant impact on the engagement you generate from paid ads.