An Introduction to the Buyer Journey for E-Commerce
There was a point, not all that long ago, where you could launch an e-commerce website and that was enough to make those precious sales. Your audience was poised to splash the cash, and you were ready and waiting to oblige.
13 Steps to Creating the Perfect Product Description for Fashion Ecommerce
If your conversion rate is poor, a huge amount of users who do end up on your site will simply leave again without purchasing, and your efforts will have been in vain.
A digital marketing guide to eCommerce flash sales
The eCommerce marketplace is no different to a brick and mortar store when it comes to end of season sales and flash promotions. But the tactics employed to market and promote online flash sales are specific to the digital arena and have a huge impact on the succe