Applying the MAYA principle to Website Optimisation
MAYA is an abbreviation for “most advanced, yet acceptable” - a principle coined in 1951 by Raymond Loewy, who created some of the most iconic designs in modern culture, including the 1950s Coca-Cola bottle. How can MAYA be applied to digital customer experience?
Google Mobile-first indexing: What it means for your SEO and PPC campaigns
Google has confirmed that its mobile-first initiative is underway. Read on to find out how mobile-first indexing will affect your SEO and PPC campaigns
Return shortlisted for Drum Network and UK Search Awards
We’re delighted to announce that we’ve been shortlisted for Best Retail Strategy of the Year by The Drum and Best Large Integrated Agency at the UK Search Awards, read more in our latest announcement...
Blue Monday: Do you have a pipeline of candidates for when your digital team resigns?
With Blue Monday just three months away, now’s the time to start thinking about replacing outgoing members of your digital team. Read on to find out more
The Importance of Implementing Data-Driven Marketing
A new Data Driven Marketing report by Forbes has found that 75% of marketing executives don’t see a return on their investment within a year. We explore how data-driven marketing is key to campaign success.
Interview with Alison Livesey: Digital Recruitment in the North West
We know how hard it is to find and retain the best talent when you're building your internal digital teams. Luckily, our Internal Recruiter is here to help. We caught up with her to find out more about how she can help when seeking agency-calibre digital talent.