Is Your PPC Agency Costing You Money?
When we're speaking to prospective clients, they often ask us: do I have the perfect AdWords campaign? Is my PPC strategy the best it can be? In short: is my current PPC agency costing me money? Find out how our new PPC Account Audit Tool answers those questions.
AMP for Search & Display Ads: Everything You Need to Know
Google has expanded its AMP project to incorporate paid search and display adverts. Here, we discuss how AMP works and how this latest move could have a significant impact on the engagement you generate from paid ads.
Interview with Google: How the Paid Search Landscape Will Change in 2017
As any avid reader of our blog will know, 2017 is set to be the year of audience. But how will all this focus on audience affect the world of paid search, and how can you make sure your paid search campaigns pull in effective results?
Google Seller Ratings Update: All You Need to Know
If you use ratings, then you need to read this now.
8 Ways To Upgrade Your Ecommerce Remarketing Banners
Remarketing allows marketers to create a list of people who came to their website and showed interest in a particular page, product or performed certain actions such as abandoning a basket.