Return expands fast fashion client base with In The Style
In The Style, the fast fashion retailer endorsed by reality stars like Binky Felstead, Charlotte Crosby and Billie Faiers, has become the latest brand to sign up with Greater Manchester-based digital agency Return.
Located at Salford’s Olympic Court, In The Style was recently named by Hitwise Intelligence as the second biggest emerging brand in the UK’s ever-growing fast fashion category. The In The Style website saw a 412% increase in visits in the three years to March 2017, while the retailer also raised its revenue forecast by 65% in 2016 to £15m.
As a highly ambitious growing brand, In The Style were impressed with Return’s multichannel digital strategy, which focuses on driving new user acquisition through improved top-of-the-funnel activity across paid and organic channels.
In The Style are the latest retailer to join Return’s growing list of fashion ecommerce clients, which also includes the likes of Joanie Gal and Oh Polly.
Explaining why he ultimately chose Return to spearhead In The Style’s digital marketing efforts, owner and director Adam Frisby said: “It was quite simple really. Return particularly impressed me with their expertise and knowledge of online marketing, and the fashion sector in particular.
“They expressed a willingness to work as a partnership and that’s what we were looking for in our digital partner.”
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