Return’s Social Media team managed a four-month campaign as part of the launch of Attitude's new highly-anticipated, interactive iPad app.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order to drive app downloads, alongside improving the number of people interacting with the brand on both Facebook and Twitter.
The start of the project focused around creating bespoke landing pages on Attitude’s Facebook page, along with a custom Twitter background to raise awareness of the new iPad app.
We created a custom tab within Facebook which allowed users to sign up to the Attitude magazine newsletter through a subscription form. To gain maximum exposure for the new iPad app Facebook advertising was also utilised.
Directed Over 1,000 Visitors to the App Store in 4 Months
3,786 New Likes on Facebook within 4 Months
Increased Engagement on Facebook with an Average of 2,500 People ‘Talking About’ Attitude’s Content.
Twitter Directed Over 74.5k Clicks to the Attitude Site in 1 Month
5,500 New Followers on Twitter in 4 Months
The Client's Own Words
The team immediately got the tone right, suggesting they’d done their homework and were keyed into what Attitude is all about. Our team felt confident that they could leave the social media elements of our brand for Return to get on with it. We’d be happy to recommend Return to others.