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Attitude Magazine is Europe’s no. 1 selling gay lifestyle magazine. The magazine is renowned for its style, with exclusive celebrity content.
Some of the previous front cover stars include Heath Ledger, Madonna and David Cameron. The magazine has won the Men’s Magazine of the Year award, beating GQ & Men’s Health.


01 Increase Presence & Exposure Within The Social Channels
02 Improve Following On Twitter and Number of Fans On Facebook
03 Raise Awareness of the New iPad App & Drive traffic to App Store


01 Sourcing Good Quality, Relevant Content for the Campaign
02 Ensuring the Brand Values are Considered at all Times
03 Politically Correct Use of Terminology for all Content
04 Adhering to Facebook Regulations for all Campaigns

The Strategy

Return’s Social Media team managed a four-month campaign as part of the launch of Attitude's new highly-anticipated, interactive iPad app.

Social Media Interaction

The aim was to generate a buzz within the social channels, in order to drive app downloads, alongside improving the number of people interacting with the brand on both Facebook and Twitter.

Raising Awareness

The start of the project focused around creating bespoke landing pages on Attitude’s Facebook page, along with a custom Twitter background to raise awareness of the new iPad app.

Facebook Advertising

We created a custom tab within Facebook which allowed users to sign up to the Attitude magazine newsletter through a subscription form. To gain maximum exposure for the new iPad app Facebook advertising was also utilised.

The Results

  • 01

    Directed Over 1,000 Visitors to the App Store in 4 Months

  • 02

    3,786 New Likes on Facebook within 4 Months

  • 03

    Increased Engagement on Facebook with an Average of 2,500 People ‘Talking About’ Attitude’s Content.

  • 04

    Twitter Directed Over 74.5k Clicks to the Attitude Site in 1 Month

  • 05

    5,500 New Followers on Twitter in 4 Months

The Client's Own Words

The team immediately got the tone right, suggesting they’d done their homework and were keyed into what Attitude is all about. Our team felt confident that they could leave the social media elements of our brand for Return to get on with it. We’d be happy to recommend Return to others.

Colin Crummy, Assistant Editor

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