Objectives
01
Increase Presence & Exposure Within The Social Channels
02
Improve Following On Twitter and Number of Fans On Facebook
03
Raise Awareness of the New iPad App & Drive traffic to App Store
Challenges
01
Sourcing Good Quality, Relevant Content for the Campaign
02
Ensuring the Brand Values are Considered at all Times
03
Politically Correct Use of Terminology for all Content
04
Adhering to Facebook Regulations for all Campaigns
The Strategy
Return’s Social Media team managed a four-month campaign as part of the launch of Attitude's new highly-anticipated, interactive iPad app.
Social Media Interaction
The aim was to generate a buzz within the social channels, in order to drive app downloads, alongside improving the number of people interacting with the brand on both Facebook and Twitter.
Raising Awareness
The start of the project focused around creating bespoke landing pages on Attitude’s Facebook page, along with a custom Twitter background to raise awareness of the new iPad app.
Facebook Advertising
We created a custom tab within Facebook which allowed users to sign up to the Attitude magazine newsletter through a subscription form. To gain maximum exposure for the new iPad app Facebook advertising was also utilised.
The Results
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01
Directed Over 1,000 Visitors to the App Store in 4 Months
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02
3,786 New Likes on Facebook within 4 Months
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03
Increased Engagement on Facebook with an Average of 2,500 People ‘Talking About’ Attitude’s Content.
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04
Twitter Directed Over 74.5k Clicks to the Attitude Site in 1 Month
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05
5,500 New Followers on Twitter in 4 Months
The Client's Own Words
The team immediately got the tone right, suggesting they’d done their homework and were keyed into what Attitude is all about. Our team felt confident that they could leave the social media elements of our brand for Return to get on with it. We’d be happy to recommend Return to others.
