Significantly increase organic traffic to the site's destination pages
Increase the number of quality conversions to 80 per month and an organic conversion rate of 3.3%
Achieve a cost per acquisition of £18 from Paid Search
Attract traffic from varied audience segments that use similar keywords
Make sure traffic landing on the site finds the information relevant to them to compel them to act
Achieve cut through in a market with little differentiation between competitors
When it comes to the canopy market, we’ve got it covered!The primary target audience for this campaign were domestic homeowners looking to make practical and aesthetic improvements to their properties, for example, installing a patio and door canopy or carport.
Ensure market-dominating search visibility across all the major search engines in order to generate as many leads as possible from the active market via technical SEO, PPC and UX.
Build the brand as the primary market choice, and develop demand from people who had not thought about this type of home improvement. This was achieved through effective use of Content, Online PR, Paid Media and carefully integrating campaigns with TV and Press advertising.
139% increase in organic non-homepage traffic
57% increase in total traffic
Overall conversion up from 2.3% to 3.3%
Page 1 rankings in Google search results for key volume driving search terms
47% decrease in offline media spend due to positive online impact
The Client's Own Words
The campaign showed Return’s integrated approach across all media to produce bottom line results for our business in a niche market. Collecting insights from all channels and using it to optimise the campaign as a whole took this beyond a simple SEO campaign with the ultimate measure of success being a £2 million increase in top line revenues.