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Chancellors

The Chancellors brand is a group of leading estate agents, with around 50 branches across the UK. Although a well-established brand in their own right, Return was brought onboard to raise awareness of their individual local branches and to drive more traffic to the website.

Objectives

01 Improve Brand Awareness

Safeguard and continue to build their reputation as the leading Estate Agent in their locality

02 Increase Relevant Traffic

Deliver website visitors who matched the demographics of each brand, across a wide variation of locations

03 Prioritise Local Search

As a multi-branch business, it was essential that each location was visible in the local search results to drive area specific leads

Challenges

01 Rankings

The need to rank separately for each individual large branch

02 Time

A time-consuming process to ensure all locations were optimised

03 Competition

An incredibly competitive industry to rank for

The Strategy

Return on Digital's Organic Search team quickly identified local search and on-site optimisation as priorities in the digital marketing strategy.

Local Visibility

As a reputable estate agent, correctly optimising the local presence was paramount to ensure that Chancellors would appear in the organic results for location-specific consumers, aiming to ultimately push website traffic and enquiries.

Citation Building

Our experienced local search strategists were able to make appropriate Google Plus and external citation adjustments on behalf of each individual branch to accordingly heighten their significance to its corresponding area.

Technical SEO

Due to the large scale nature of the brand, domain strengthening and crawl rate optimisation was also developed to improve the prominence of key pages, achieved through a robust backlink profile.

The Results

  • 01

    Rankings improvement on Google across all agreed keywords

  • 02

    193% increase in traffic

  • 03

    Priority local branches appearing in map results over competitors

The Client's Own Words

Return demonstrated their expertise by raising our profile for individual branches and helping us to build our brand as a whole. We were thrilled with the increase in traffic of 193%! The traffic they have helped to drive to our site is ideally targeted and we’ve been impressed with their understanding of search behaviour.

Robert Scott-Lee, Chancellors

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