Grow Chancellors' reputation as the leading Estate Agent within their locality
Drive traffic from users who fit the ideal customer profile of each Chancellors brand
Expand visibility of individual branches in local search results to drive area-specific leads
Essential to rank highly for each individual large branch
Need to optimise all locations across a large branch area to tight deadlines
A highly competitive market that is being disrupted by new online players
Return's Organic Search team quickly identified local search and on-site optimisation as priorities in the digital marketing strategy.
As a reputable estate agent, correctly optimising the local presence was paramount to ensure that Chancellors is highly visible in organic search results for location-specific consumers.
Our experienced local search strategists were able to make appropriate Google Plus and external citation adjustments on behalf of each individual branch to improve their local relevance.
Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.
Rankings improvement on Google across all agreed keywords
193% increase in traffic
Priority local branches appearing in map results over competitors
The Client's Own Words
Return demonstrated their expertise by raising our profile for individual branches and helping us to build our brand as a whole. We were thrilled with the increase in traffic of 193%! The traffic they have helped to drive to our site is ideally targeted and we’ve been impressed with their understanding of search behaviour.