Safeguard and continue to build their reputation as the leading Estate Agent in their locality
Deliver website visitors who matched the demographics of each brand, across a wide variation of locations
As a multi-branch business, it was essential that each location was visible in the local search results to drive area specific leads
The need to rank separately for each individual large branch
A time-consuming process to ensure all locations were optimised
An incredibly competitive industry to rank for
Return on Digital's Organic Search team quickly identified local search and on-site optimisation as priorities in the digital marketing strategy.
As a reputable estate agent, correctly optimising the local presence was paramount to ensure that Chancellors would appear in the organic results for location-specific consumers, aiming to ultimately push website traffic and enquiries.
Our experienced local search strategists were able to make appropriate Google Plus and external citation adjustments on behalf of each individual branch to accordingly heighten their significance to its corresponding area.
Due to the large scale nature of the brand, domain strengthening and crawl rate optimisation was also developed to improve the prominence of key pages, achieved through a robust backlink profile.
Rankings improvement on Google across all agreed keywords
193% increase in traffic
Priority local branches appearing in map results over competitors
The Client's Own Words
Return demonstrated their expertise by raising our profile for individual branches and helping us to build our brand as a whole. We were thrilled with the increase in traffic of 193%! The traffic they have helped to drive to our site is ideally targeted and we’ve been impressed with their understanding of search behaviour.