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Chancellors

The Chancellors brand is a group of leading estate agents, with more than 50 branches across the UK. Although a well-established brand in their own right, Return was brought onboard to raise awareness of their individual local branches and to drive more traffic to the website.

Objectives

01 Improve Brand Awareness

Grow Chancellors' reputation as the leading Estate Agent within their locality

02 Increase Relevant Traffic

Drive traffic from users who fit the ideal customer profile of each Chancellors brand

03 Prioritise Local Search

Expand visibility of individual branches in local search results to drive area-specific leads

Challenges

01 Rankings

Essential to rank highly for each individual large branch

02 Time

Need to optimise all locations across a large branch area to tight deadlines

03 Competition

A highly competitive market that is being disrupted by new online players

The Strategy

Return's Organic Search team quickly identified local search and on-site optimisation as priorities in the digital marketing strategy.

Local Visibility

As a reputable estate agent, correctly optimising the local presence was paramount to ensure that Chancellors is highly visible in organic search results for location-specific consumers.

Citation Building

Our experienced local search strategists were able to make appropriate Google Plus and external citation adjustments on behalf of each individual branch to improve their local relevance.

Technical SEO

Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.

The Results

  • 01

    Rankings improvement on Google across all agreed keywords

  • 02

    193% increase in traffic

  • 03

    Priority local branches appearing in map results over competitors

The Client's Own Words

Return demonstrated their expertise by raising our profile for individual branches and helping us to build our brand as a whole. We were thrilled with the increase in traffic of 193%! The traffic they have helped to drive to our site is ideally targeted and we’ve been impressed with their understanding of search behaviour.

Robert Scott-Lee, Chancellors

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