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Families Online

Families Online is the go-to place for all the latest family-friendly events and activities, but needed to increase recognition of its services to its target audience. Return was appointed to implement an organic search strategy to increase brand reach.

Objectives

01 Organic growth of national and local sites

by improving visibility

02 Build quality links

with family bloggers

03 Increase crawl rate

by applying Technical SEO best practice

04 Improve domain authority

by acquiring string backlinks

The Strategy

Geo-Optimisation

The solution and strategy we put in place to hit the objectives were to focus on optimising for London, National and Local attractions based on seasonality. Our overall content strategy was to create content where gaps exist, and to deindex/canonicalise poor quality, thin or duplicate content to maximise crawl efficiency. This then helped our technical work, which went hand in hand with content, focused on increasing the crawl rate of the site.

Earned Media

The objective of our Earned Media campaigns was to build quality links to the site and associate it with trusted family bloggers, both to benefit Google’s algorithm and to attract new audiences.

Improving Domain Authority

We sought to  improve domain authority via acquisition of strong backlinks. Part of our activity focused on securing links from relevant family blogs to the Families Online domain using the Healthy Eating infographic.

The Results

  • 01

    390% increase in web sessions

  • 02

    11,700 views of Healthy Eating campaign coverage

  • 03

    24 (98 Domain Authority) back links with local and regional council sites

Where Next?

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