Build an active and engaged audience for a brand-new player in the online fashion market
Drive traffic to the Joanie site through a combination of SEO and paid activity
Grow awareness of a new brand in a highly competitive market
As an unknown new brand, awareness of Joanie was non-existent
Taking Joanie from a single holding page to a fully formed ecommerce site
Building out and identifying Joanie's target audience as a new brand
Joanie specialise in vintage-style women’s clothing, so the early part of our strategy concentrated on targeting vintage-related generic terms. This allowed us to compete with similar brands, introduce Joanie to their core audience, and identify what these key customers were searching for.
Building audience lists and retargeting these searchers through remarketing and dynamic remarketing. This was key to understanding Joanie’s audience and what they search for online.
Leveraging celebrity support for Joanie to build trust, encourage click-through and drive conversions. We were able to maximise Joanie’s coverage from the likes of Zoella and Lorraine Kelly in our ad copy and creative.
Google Shopping Rollout
Supported the building of Joanie’s Google Shopping feed, ensuring we had all the possible attributes to ensure the feed was of top quality. This was essential to make sure we made a stamp on the results page for this new business.
Overall Return On Ad Spend (ROAS) of over 1,000% - £10 back for every £1 spent
Non-brand ROAS over 430%
Expansion into the US market
The Client's Own Words
Having worked with several digital partners over the years, I have found Return to be a breath of fresh air. Innovative, energetic and approachable – they encourage the entire team to collaborate with the account and in turn create a holistic content strategy. With vested interest in the performance internally, we see Return as an extension of the Joanie team and relish the opportunity to work together across campaigns. The success we have seen has been unprecedented and is incredibly encouraging for the future – I firmly believe that this is down to effective communication and a shared interest in the success of the brand.