Case Study
365Tickets
365Tickets are an online ticket provider selling global tickets yet offering local expertise. They target users looking to purchase tickets for their visits to attractions on days out and holidays. 365Tickets believe customers should benefit from the use of technology, never paying more than face value when buying tickets for more than one attraction in the same transaction.
The Brief
365Tickets approached Return to help increase their visibility in order to drive increased sessions and revenue from a larger presence in Organic Search results.
Our objectives were to:
> Increase brand visibility. Rank higher within organic search results Â
> Reiterate relevancy and authority to Google. Improve rankings for attraction related search terms
Technical SEO
365Tickets have a large-scale website featuring 5000 attractions across multiple domains for other countries. This leaves the potential for duplicate content. And so, with an objective of organic growth in mind, there was a need for technical optimisation to ensure Google crawled the correct pages and understood which were relevant.
Content Marketing
A combination of technical SEO, content marketing and earned media activity was executed to achieve coverage and backlinks on high authority sites to reiterate the authority of 365, leading to improved visibility organically.
Our content marketing strategy involved a variety of on-site content which involved for example, topical content as well as guide style content. This provided users within the research stage of their buying journey with informative content which ultimately improved brand awareness and an increase in relevant traffic.
How we did it
Return's Results
27%
Initial growth in organic sessions*
*Over 18 month period
75%
Overall increase in organic visibility
Organic growth led to a record-breaking 2019 for 365Tickets
Want These Results?
I have been working with Return for a few years now and they have always been very accommodating and understanding of the complexities and nuances of our market.
Return endeavour to understand our needs and requirements before they make recommendations and base their strategy around what facilitates the profit of our business.
The team is very helpful and always on hand to answer any questions we may have whilst always being up to date with the latest Algorithm changes and provide specific action plans to ensure we are driving as much targeted traffic to our website that converts into sales as possible.
Neil Langdon, Director of Global Marketing
Services used by 365Tickets
Content Marketing
Utilising content on and off-page in order to reiterate your relevancy and coverage on external websites to build authority of your site.
Technical SEO
Ensuring your website is optimised to provide Google with an understanding of what the site should rank for and ensuring search engines index the right pages,