Our approach to Conversion Rate Optimisation will ensure that you maximise the return from your website.
Increasing your website’s conversion rate isn’t easy. It requires a deep understanding of consumer behaviour as well as in-depth analysis of how your customers are currently engaging with your website. If your conversion rate is 1%, it means we need to understand the other 99%.
Your customers are at the centre of our approach. We use the latest technologies and data analysis techniques to not only define the user journey, but to analyse how users are interacting with different elements of your website.
Based on our findings we formulate different hypotheses and test, test and test again. We use A/B testing techniques to test our hypotheses on different versions of key landing pages and work with your development team to ensure that the key changes that will increase your ROI are implemented across your website.
- Data Analysis
Even the best tools are useless without the ability to draw insights and appropriate actions from the results. Data analysis is the science and understanding of numbers and statistics from a variety of sources. It’s how we help you make the decisions that changes user interactions and brings measurable improvements.
- User Testing
Move beyond understanding what happens with users on your site, and find out why. Using real customers and real interactions, we’ll identify habits, find stumbling blocks, and increase conversions. Our video testing, shopper exit surveys and real time questionnaires will get straight to the heart of the user journey.
- A/B Testing
Using A/B split testing we’ll get you the most value from your customers, by changing, tweaking and combined on-page elements. With measured performance and data-led changes, we continually refine core pages to boost engagements from your customers and increase conversions at every opportunity.
- Heat Maps & UX Tracking
Get into your customer’s mind set. See what they see. Act on what they do. UX tracking software records the experiences of users on your site so we can follow their actions. Heat mapping tools like hover maps, scrolls maps, and click maps give us insights to analyse key elements and enhance future interactions.
- Landing Page Creation
You’ll need a flexible, real-time approach to creating and editing landing pages. With data gathered and insights gained, we can feed into design and content elements to test improvements on new landing. We want to help you make those small, quick changes that can have huge impacts on conversion rates.
- Mobile First
Mobile focussed optimisation is vital for a high converting digital presence. Our integrated, interconnected CRO strategy ensures a different approach for different behaviours on different devices. Mobile platforms are dominant and your customers need to be able to engage, interact and convert on them in the easiest possible way.