Gone are the days of dressing babies in anything mis-matched, unfashionable or simply in what hand-me-downs you could get from your next-door neighbour. Nowadays, baby clothing purchases are meticulously thought out. Questions such as, ‘Will my baby’s faux-fur trimmed coat colour-match the cushions on my sofa when I take my all-important photo for Instagram?’, and … Continue reading How Digital Marketing Has Changed The Baby Retail Industry