Black Friday has become the regular precursor to Christmas that allows brands to whip shoppers up into a spending frenzy. Whilst some are braving the sales in search of affordable Christmas gifts, many tech-savvy shoppers will opt to browse the bargains from their sofa.
With slashed prices and and the huge Christmas period of shopping, it’s no wonder that everyone goes into a shopping frenzy over the winter months with deals over Black Friday, Cyber Monday and Boxing Day! This Black Friday, more and more consumers were adapting to the digital era and shopping online, meaning its important now more than ever for your business to be able to stand out from the crowd. Black Friday deals are a great way to introduce potential customers to your business, but with a successful campaign and tactics, you can grab their attention long enough to turn into loyal customers. Here are a few of Return’s favourite promotions from 2019’s Black Friday.
Top of our list is Amazon, the reigning champions of Black Friday; they were after all the company that introduced the phenomenon to the UK. They have gone above and beyond this year with their Black Friday sales, with deals lasting an entire eight days dropping prices across all departments. Amazon’s own Echo 3rd Gen has done especially well, with the price reducing from £89.99 to £59.99 and the product being bundled alongside accessories such as the Smart Plug and services such as Amazon Music Unlimited free for four months.
EA Sports Fifa
EA Sports Fifa have continued their tradition of releasing a special edition pack of cards for a limited time, as announced on Twitter. The pack includes a collection of the most demanded players on their Fifa Ultimate team. Promo packs were also available in a limited quantity called ‘lighting rounds’, where they were available in stores globally until they ran out.
Urban Outfitters targeted their ‘Buy One Get One 50% Off’ everything deal on Facebook and Instagram. The free worldwide shipping on orders over £50 was also a great eye-catching technique to lure customers on the old time method of the more you spend, the more you save.
Beauty Works had several Black Friday deals and published one of their offers early which performed very well. They offered 10% off the whole site, whilst also offering a free gift bag which was included in the main image of the ad! This proved to be a successful way of making their offer more appealing with an added extra bonus to the discount. Who doesn’t love an extra freebie?
Argos saw sales skyrocket from their Black Friday sales. Their promotions ran across all departments including home, fashion, nursery, beauty, electricals and technology, including appliances, computers and TVs. They had a Black Friday page specific for the current promotions and their Crazy Code discount offers consumers savings throughout December top.
Just Eat collaborated with TopCashback, offering a free £15 refund if spent at Just Eat for any new members to the site. They also partnered with the charity FoodCycle this Black Friday, a company which serves meals from unwanted food across the UK, preventing waste. For every Just Eat order made on Black Friday, the company also donated 50p to the charity and ultimately raised over £250,000.
For Black Friday 2019, Marc Darcy published an Instagram story promoting their Black Friday deal which included a few of their top collaborations with reality TV stars and West Brom F.C. This was a great way to catch the audience’s attention as these collaborations have proved to be popular. The offer was also made clear and proved easy to follow up.
RyanAir definitely took advantage of the Black Friday weekend and Cyber Monday offering 25% off one million seats, with travel dates between December and March to customers via email newsletters. Additionally, flights were reduced to as little as £9.99 with over 100,000 seats available at that price. Their promotion continued all the way through to Cyber Monday, again for a limited time only.
Chick-fil-A have put a spin on the way they celebrate Black Friday. This year they launched a charitable campaign titled ‘Together Time’, with a video centring around helping families give the gift of time for the Black Friday and Christmas time, drawing upon the emotional impact of their customers.
How did Black Friday go for you? Can’t wait to do it all again, or dreading your next big sale? Were you happy with the results, or did you expect a bit more? Either way get in touch with us here at Return and find out what we can do to help with your paid search and social media campaigns in the coming months.