Why Do You Need a Mobile-First Digital Marketing Agency (Like Us)?
It’s official! Return are now a mobile-first agency. Choosing a mobile-first agency is crucial to help you achieve results across all areas of your marketing strategy. Read on to find out why…
Mapping the Rise of Fast Fashion in Manchester: What Does the Future Hold?
Before online retail dominated, UK fashion was based largely in the capital for proximity to the right circles, talent, and prestige of the postcode. Now, there is a shifting focus to Manchester, the base of several of today’s leading online fast fashion brands.
Life After Love Island: Retaining Authenticity in the Age of Influencer Marketing
It seems every man and his dog is hooked on this year’s Love Island, if social media is anything to go by. But what is the real reason the show’s stars have signed up to the ITV show? Is it really to find love or is it to find fame – and more importantly, fortune?
The ‘Heads-Down’ Mindset: How Are Brands Reaching the Mobile Generation?
With 2016 deemed the year of mobile, it has become more apparent than ever that consumers are living through their phones and brands must ignore this medium at their peril. How do marketers adjust their messaging to reach an ever-more inward-looking society?
Google Shopping Fine: Should Brands Be Worried?
The European Commission's decision to fine Google €2.4 billion on competition grounds over its Shopping ads could have a dramatic effect on the PPC landscape. Here, we take a look at the short and long-term impacts of the decision and what it means for brands.
Is Your PPC Agency Costing You Money?
When we're speaking to prospective clients, they often ask us: do I have the perfect AdWords campaign? Is my PPC strategy the best it can be? In short: is my current PPC agency costing me money? Find out how our new PPC Account Audit Tool answers those questions.
Google Reveals How Brands Get Meta Descriptions Wrong
Meta descriptions are basically ad copy for your content. Despite this, they are often spammy, duplicated, or forgotten completely, so Google has published new guidance on the most common problems with meta descriptions. Are you making any of these mistakes?
Why to Worry About Content Gaps (and How to Close Them)
Carrying out a content audit of your competitors should form a key part of any content marketing strategy. In this blog, we set out a simple process for carrying out a content gap audit using Ahrefs, and explain what to do with the results.
AMP for Search & Display Ads: Everything You Need to Know
Google has expanded its AMP project to incorporate paid search and display adverts. Here, we discuss how AMP works and how this latest move could have a significant impact on the engagement you generate from paid ads.