The ‘Heads-Down’ Mindset: How Are Brands Reaching the Mobile Generation?
With 2016 deemed the year of mobile, it has become more apparent than ever that consumers are living through their phones and brands must ignore this medium at their peril. How do marketers adjust their messaging to reach an ever-more inward-looking society?
Google Shopping Fine: Should Brands Be Worried?
The European Commission's decision to fine Google €2.4 billion on competition grounds over its Shopping ads could have a dramatic effect on the PPC landscape. Here, we take a look at the short and long-term impacts of the decision and what it means for brands.
Is Your PPC Agency Costing You Money?
When we're speaking to prospective clients, they often ask us: do I have the perfect AdWords campaign? Is my PPC strategy the best it can be? In short: is my current PPC agency costing me money? Find out how our new PPC Account Audit Tool answers those questions.
Google Reveals How Brands Get Meta Descriptions Wrong
Meta descriptions are basically ad copy for your content. Despite this, they are often spammy, duplicated, or forgotten completely, so Google has published new guidance on the most common problems with meta descriptions. Are you making any of these mistakes?
Why to Worry About Content Gaps (and How to Close Them)
Carrying out a content audit of your competitors should form a key part of any content marketing strategy. In this blog, we set out a simple process for carrying out a content gap audit using Ahrefs, and explain what to do with the results.
AMP for Search & Display Ads: Everything You Need to Know
Google has expanded its AMP project to incorporate paid search and display adverts. Here, we discuss how AMP works and how this latest move could have a significant impact on the engagement you generate from paid ads.
4 iframe Alternatives For Better Content Optimisation
Many people are unaware of how iframes can hold back your Search Engine Optimisation.
4 Reasons why Manchester is the UK’s Top Regional Creative Hub
A major coup came for Manchester this week as the city was named number one in a list of the UK’s top regional creative talent market places. So how exactly did Manchester earn this latest exciting accolade?
How to Advertise on YouTube in 6 Easy Steps
YouTube is the second largest search engine in the world behind Google, with over 1 billion users globally.So it’s no surprise that almost, if not all of the biggest brands in the world are advertising on YouTube. If you're not already doing it, you should be.