The Importance of Implementing Data-Driven Marketing
A new Data Driven Marketing report by Forbes has found that 75% of marketing executives don’t see a return on their investment within a year. We explore how data-driven marketing is key to campaign success.
Apple Search Ads Expanding: Canada, Mexico, Switzerland
The App market is booming, with over 2.2 million apps available in the App Store alone and, on average, 90% of time on mobile devices being spent within apps. So, what does this mean for advertisers?
Return appointed by Robinsons to promote historic Old Tom range
Major brewery Robinsons has chosen Manchester agency Return as its digital marketing partner to raise awareness of their historic range of Old Tom ales.
Interview with Alison Livesey: Digital Recruitment in the North West
We know how hard it is to find and retain the best talent when you're building your internal digital teams. Luckily, our Internal Recruiter is here to help. We caught up with her to find out more about how she can help when seeking agency-calibre digital talent.
Why You Need to Invest in Video Ads (and How to Do It)
Everyone knows online video is huge. If you're yet to take the plunge into video advertising, read on to find out how to get started and why it's so vital.
Disrupting the Disruptor: what can we all learn from Uber’s nightmare week?
It's been a tough couple of weeks for Uber; its been stripped of its London licence, sued its mobile ad agency and, in turn, been sued by ad tech company. What can we all learn from the firm's uber-headache?
Apple switches back to Google search results for iOS & Mac
Google and Apple spokespersons have announced that Apple is switching its default partner for web searches from Bing to Google. Google will now be the default when searching the internet with Siri on iOS or Spotlight on macOS.
How to Target Page 2 Keywords to Drive Leads and Revenue
Is your website well-optimised? Got rid of all that pesky thin and duplicate content? Resolved any worrisome crawl issues? Implemented a strong site structure? Then it’s time to think about leveraging onsite SEO to take your sales (or leads) to the next level.