Say Hello to Our London Office!
With our recent rebrand, the opening of our London office and the addition of some great new team members, 2017 is shaping up to be an exciting year for Return. Our London office is also near the centre of London’s up-and-coming tech scene, the Silicon Roundabout.
How to Use Site Search to Improve Your Onsite Content
Most users already know what they're looking for and have come to you for a specific product or piece of information. Site search enables them to search your website so they can find what they need quickly, therefore increasing your potential for conversions.
Why is Your Website Leaking Your Marketing Spend?
Raising your paid search budget could lead to a slightly higher ROI and a lower CPC. But what if rather than bringing more users to your site, you instead increased the chances of them buying? We explain how CRO is the intelligent way to grow your ROI.
Interview with Google: How the Paid Search Landscape Will Change in 2017
As any avid reader of our blog will know, 2017 is set to be the year of audience. But how will all this focus on audience affect the world of paid search, and how can you make sure your paid search campaigns pull in effective results?
Why 2017 is the Year of Audience
Keywords, keywords and keywords are what you centre your AdWords campaigns on, ensuring you’ve got the right ones for your business, the most suitable match types and the correct negative ones to avoid those wasted, irrelevant and sometimes humorous search queries.
5 Common Content Marketing Pitfalls (And How to Avoid Them!)
There’s a lot of buzz surrounding the term ‘content marketing’, but it’s more than just a fancy marketing phrase. High-quality content is often the key to generating leads and boosting brand awareness.