Digital Strategy Development
You want to get from A to B. You need a digital marketing strategy to make it happen. That’s just the tip of the iceberg. Our strategy helps you understand where you actually are right now. And it pushes the boundaries of where your destination could be. Constantly evolving, always advancing. We explore data. We uncover trends. We analyse potential. Prevent wasted marketing efforts, and focus on the right avenues for success. We’ll meet your objectives, get you results, and give you an exceptional Return.
Data analysis is the key to unlocking a strong, highly effective strategy. From Google Analytics to market research, our varied sources provide invaluable insight. We dive deep into the numbers, analyse collective responses and uncover actionable solutions. With an advanced scientific approach and data-led decisions, we make intelligent changes for your brand.
The journey to conversion is rarely simple. Understand where your customers come from, and you can allocate your marketing budget more effectively. With multi-channel attribution, we show you exactly what’s happening at each stage of the buying funnel. We highlight the performance of all your marketing tactics. And we synchronise all your channels for sustainable improvements.
Identify all your current and potential customers. Discover everything there is to know about them. Learn what makes them tick. Behaviour insights help you understand who your audience is, what they think about, and why they shop like they do. We use this behaviour to our advantage. With psychological triggers, persuasive techniques and targeted content, we encourage more conversions and bigger sales.
Customer Journey Analysis
From the initial trigger that prompts a search, through to the final conversion on your site. Customer journey analysis goes even further, to those return visits and repeat purchases. It’s the key to finding your audience and targeting them effectively. It’s essential for improving conversions and vital for adding lifetime value. And because it changes so often, we ensure it’s a regular part of your strategy.
How we search and browse on our phones is different to the journeys we make on our desktops. Different devices play different roles. Understanding them is key to success. We know how to track conversions across multiple platforms.
We can identify stumbling blocks. And we show you how to target your customers across devices and align your marketing plans for growth.
Getting to know your brand is a given. Examining your competition is just as important. We get under the skin of all your competitors. We dissect their offerings. We analyse their marketing efforts. And we immerse ourselves in your sector.
Competitor analysis highlights potential successes and pitfalls to avoid. Our strategy acts on it.
Market Trends Analysis
The digital environment is far from static. Changes are frequent and fluctuations are common. Market Trends Analysis looks at all the factors that affect your sector. We uncover seasonality. Pinpoint key dates. And conduct scenario planning to make sure you’re always prepared.
It’s how we keep your marketing strategy agile, ready to engage trends and respond quickly to shifts in focus.
Identify your current position in your sector. Benchmark your current performance for future success. Set KPIs that mean something. We work with your in-house team on all aspects of your strategy. We offer full support, or guidance when needed.
We add value wherever it’s required. And from regular reviews to immersion sessions, custom tracking solutions to team training, we give you the tools you need for huge gains.
If this sounds like something we can help you with please send us an enquiry and we’ll get back to you soon.Enquire