Paid Social Media

Attract the customers you want, on platforms they’re already engaging with.

Your customers are on social media, whether its Facebook or Instagram, TikTok or LinkedIn. It’s where they likely spend a lot of time, and where they’re receptive to brands and advertising. Therefore it’s where your business should be too.

Need to drive a better Return from your Paid Social Media?

We have proven results in increasing website visitors, controlling and scaling Paid Social Ad campaigns and converting visitors into customers.
Scale Up

Channel Expertise

We know how to target your customers on all platforms they engage with. We are experts in Snapchat, Pinterest, Facebook, Instagram, TikTok and more, and will deliver cost-effective results for you that are both trackable and measurable. We have also been awarded Facebook Partner status, meaning we work with the platform for running paid social ads.

Data Driven

With a 50 point audit tool we are able to look at every aspect of your ad account to measure hygiene, performance, creative use and overall condition. We understand your customer’s purchase journey is complex, therefore using this data we help you make accurate budget decisions that are easy to manage. These data sets are invaluable in our paid social strategy.

Ad Creation

Our paid social team are not only experts in creating campaigns and strategies that are optimised against search impressions, Google trend uplifts, brand awareness and ad recall, but also in knowing exactly what your customers are looking for. Whether it’s product carousels to pique their curiosity, emotive copy to persuade them to click, or bold images and powerful videos to grab their attention, we create ads that get you the conversions you want.

Video Expertise & App Marketing

We specialise in marketing video assets across multiple social landscapes. Our Paid Social creative experts have strong experience with content creation and creative briefing, which will bring you the conversions you want. Our video campaigns, on platforms such as Snapchat, Instagram & Facebook, see strong performance, while our social media suite we can also drive awareness, installs and engagement to any apps your brand has.


Stop social media distracting your audience from purchasing by remarketing to them whilst they’re browsing their newsfeeds. Import email lists and increase the lifetime value of your current customers, or let us find your audiences and reach out to new potential buyers with similar behaviour to your current database.

Conversion Tracking

Conversions are essential for success. And you need to show which channels bring you the biggest return. Social media conversion tracking is a key tool in measuring your investment and showcasing the results you get. We place pixels on your site to monitor and track view-through and click-through rates, and we attribute all relevant conversions to your paid social campaigns – direct or indirect. Want to get more out of your social marketing? Find out more about our CRO Service.


As a Facebook Marketing Partner, we have a direct line to an account manager at Facebook’s European headquarters. Our account manager is there to assist us in creating the most sophisticated and cost effective campaign to build your business and provide a healthy return on your investment.

See the results

San Carlo

San Carlo provide a high-end dining experience suitable for any occasion, with 26 sites across the world. They proudly import ingredients directly from Italy to provide a unique and incredible dining experience every time.

San Carlo entrusted the services of Return in order to expand the brand’s awareness and engagement using paid social and organic strategies. San Carlo’s goals were to expand visibility to local customers across UK restaurants.