Why to Worry About Content Gaps (and How to Close Them)
Carrying out a content audit of your competitors should form a key part of any content marketing strategy. In this blog, we set out a simple process for carrying out a content gap audit using Ahrefs, and explain what to do with the results.
Word Count, Imagery & Audience: The Anatomy of the Perfect Blog Post
There are many ways we can analyse the best way to write relevant and engaging blog content. We looked at 25 posts from five sectors and came up with some conclusions about their effectiveness from a variety of angles.
How to Use Site Search to Improve Your Onsite Content
Most users already know what they're looking for and have come to you for a specific product or piece of information. Site search enables them to search your website so they can find what they need quickly, therefore increasing your potential for conversions.
5 Common Content Marketing Pitfalls (And How to Avoid Them!)
There’s a lot of buzz surrounding the term ‘content marketing’, but it’s more than just a fancy marketing phrase. High-quality content is often the key to generating leads and boosting brand awareness.