Life After Love Island: Retaining Authenticity in the Age of Influencer Marketing
It seems every man and his dog is hooked on this year’s Love Island, if social media is anything to go by. But what is the real reason the show’s stars have signed up to the ITV show? Is it really to find love or is it to find fame – and more importantly, fortune?
How to Get the Most Out of Influencer Collaborations
Back in 2011, the term “influencer” was nowhere near as widely used in the marketing industry as it is today. Fast forward to the present day and influencer marketing has exploded.