Should I Be Working With Influencers Who Have Smaller Followings?
Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote
Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote
According to a consumer survey by Bloglovin’, 54% of women have bought a product or service after seeing an influencer posting about it on social
In our new series, #UnpickingPR, we look at the changing shape of PR and how to deliver campaigns which both grab attention and sustain relevance.
The Skirting Board Shop was losing rankings and visibility for one of its most important product category pages, which was impacting revenue. To increase page
It seems that every man and his dog is hooked on this year’s Love Island, if social media is anything to go by.
The Growth of Influencer Marketing Back in 2011, the term “influencer” was nowhere near as widely used in the marketing industry as it is today.
When it comes to showcasing your products and services to a captive audience of influencers, blogger events are hard to beat. But many brands worry
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