Every month, our strategy team shares a key insight about innovative changes in the digital world. This month, it’s all about Showcase Ads…

Remarketing allows marketers to create a list of people who came to their website and showed interest in a particular page, product or performed certain actions

The European Commission’s decision last week to slap a €2.4 billion (£2.1 billion) fine on Google for favouring its own shopping results over those of

Sometimes we ask ourselves, do I have the perfect AdWords campaign? Is my PPC strategy the best it can be? Chances are, it isn’t.

So you’ve produced a strong paid search advert, with effective targeting, compelling copy, and a persuasive call to action. You’ve won the click, but then…

If you use ratings, then you need to read this now.