In October, Google (sort of) confirmed that it has begun its long-awaited mobile-first initiative. A limited number of sites are now being indexed from a
Every month, our strategy team shares a key insight about innovative changes in the digital world. This month, it’s all about Showcase Ads…
Remarketing allows marketers to create a list of people who came to their website and showed interest in a particular page, product or performed certain actions
The European Commission’s decision last week to slap a €2.4 billion (£2.1 billion) fine on Google for favouring its own shopping results over those of
Sometimes we ask ourselves, do I have the perfect AdWords campaign? Is my PPC strategy the best it can be? Chances are, it isn’t.
So you’ve produced a strong paid search advert, with effective targeting, compelling copy, and a persuasive call to action. You’ve won the click, but then…
If you use ratings, then you need to read this now.
