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Home » Blog » Search Engine Optimisation

The Biggest SEO Mistakes We See Across UK Businesses

As a digital marketing agency working with businesses across multiple industries, we often come across the same costly SEO mistakes that hold websites back from

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SEO at Chirstmas

10 Quick SEO Tactics to Compliment your Paid Marketing Activity This Christmas

Paid advertising will be more aggressive than usual this festive season, with online shoppers increasing due to the pandemic. To capitalise on this there are ways that Organic activity

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What is Website Information Architecture?

Information architecture (I.A.) is a term used to explain the structure of website content to increase the discoverability of information. It is the organisation of

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How to compile User Journeys for Organic Marketing

Since Google launched in 1998, the company has been working endlessly to improve the relevancy and accuracy of their results. We have seen many game

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15 Reasons Why Your Site is Not on Google

It is essential to make sure your website is showing in the Google search engine listings. Google processes over 40,000 queries a second, equalling 3.5

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The Difference Between Long-Tail & Short-Tail Keywords, and Why They are Important

Keywords are the life-blood of search engines. In order to properly optimise your content to get more traffic and visibility in SERPs, you’ll need to

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How to Organically Build your Brand

Reports of the death of organic search are greatly exaggerated.

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How to fix your Duplicate Content woes

Duplicate content is defined by Google as “blocks of content within or across domains that completely match or are similar”. And believe it or not,

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The Theory of Web Optimisation?

Most people think web optimisation is simply A/B tests to assess two or more designs against each other, and that it’s almost a random act

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Why delaying migrating to HTTPS could impact your revenue

There’s been a lot of chat in the past few years about SSL (Secure Sockets Layers) certificates, HTTPS and what they mean. We won’t dive

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