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YouTube’s new TV-focused ad offerings explained

Phil Norris

Posted in Video

09/05/18

It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe to a TV service at all. At the same time, more than nine in ten people within this age group watch content on YouTube.

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