Case Study
Linzi
Based in the south of England, Linzi are an independent fashion brand specialising in women’s footwear. They have a strong store presence in a range of shopping centres in the area and have been keen to grow their online presence.
The Brief
Return were tasked with growing the brand’s visibility and awareness. Linzi’s previous activity had been more London focussed; we wanted to promote the brand nationwide to reach a wider audience base.
Our objectives were to:
> Improve brand awareness. Communicate the benefit of Linzi’s brands vs fast fashion retail brands
> Increase visibility. Promote the brand’s USPs in order to stand out in a crowded marketplace
> Deliver revenue. Implement paid search and paid social strategies to increase revenue
Paid Social Strategy
Linzi’s previous paid social activity was focused on re-marketing, which was exhausting their audience. Their activity also only focused on the London area.Â
After in depth analysis of the brand and customer, our main aim was to promote the brand nationwide, expressing the quality and affordability of the products. This started with a heavy focus on prospecting, more specifically on engaging audiences that we feel met the demographic of a Linzi customer.
Paid Search Strategy
Linzi’s previous paid search activity had a particular focus again in the London regions, and seemingly focused on more of a pull strategy (a focus on search campaigns).
Google Shopping activity was put in place instead, to increase site traffic and introduce the brand’s products to potential new customers who met their target demographic, ensuring Linzi were appearing for longer search queries.
How we did it
Return's Results
Over a 3 month period we'd driven:
152%
increase in revenue
183%
uplift on transactions
40%
return on ad spend
Want These Results?
Working with Return has been a breeze, nothing is too much to ask and we have seen such a great response since working with them! We were looking for an agency we could work closely with and have daily contact, this is exactly what you get from Return! We are looking forward to what is to come.
Daniella Morris, Chief Operations Officer
Services used by Linzi
Paid Search
Developing strategy, utilising automation and multi market experience to increase return and decrease wasted spend.
Paid Social
Management and development of Facebook, Instagram, Snapchat, Pinterest, LinkedIn and other emerging platforms.