MyMemory ultimate goal was to become the online destination for memory products and in the years since, have established themselves as one of Europe’s leading online retailers of both memory and consumer electronics – working directly with leading brands across the world. They provide quality products, at great prices with outstanding customer service.
MyMemory initially contacted Return in order to maximise their Google shopping presence whilst maintaining a profitable cost per sale.
Once this was achieved this developed into a multi-channel strategy to maximise MyMemory’s online presence utilising a combination of Paid and Organic Search.
Our objectives were to:
> Maximise Paid shopping revenue
> Maintain a profitable level of cost of sale
> Increase search engine visibility
Paid & Organic Growth
In order to achieve the objective of maximising Paid shopping revenue whilst maintaining a profitable level of cost of sale, we had to use a combination of both bidding and audience tactics to reach the right users at the right time.
This then fuelled growth from the Paid channel and gave valuable insight into best-performing products to inform the wider organic strategy.
Paid initially comprised of optimisation of the wider shopping campaigns with strategic bidding, the introduction of key audiences to overlay to the campaigns, in order to ensure we were capturing the right users at the most relevant point in time.
With a large site with significant volume of categories and product pages, there was a number of pages deemed thin by Google – so required a combination of on-site optimisation and content marketing to improve organic visibility.
Understanding MyMemory’s audience behaviour was keen in maximising a true Organic and Paid search strategy – this was reinforced with the growth of the blog content, which saw increasing Organic users in the “research” phase of the funnel, this allowed the Paid team to create “key audiences” who were worth bidding up on when they performed a generic search again, to appear higher in the shopping results at the point of purchase.
How we did it
Return on Ad spend
Reduction against target CPA
Increase in Organic conversion rate on Memory
Increase in Organic session on SSD categories
Want These Results?
We look for results and a relationship from agencies, and Return deliver on both. They are a very talented bunch, providing insight and support that would be prohibitively expensive for us to bring in-house. They have kept us on track, are there when we need them, and always with a smile.