Case Study
San Carlo
San Carlo provide a high-end dining experience suitable for any occasion, with 26 sites across the UK, Bangkok, Bahrain, Qatar and Ridyah. They proudly import ingredients directly from Italy to provide a unique and incredible dining experience every time.
The Brief
San Carlo entrusted the services of Return in order to expand the brand’s awareness and engagement using paid social and organic strategies. San Carlo’s goals were to expand visibility to local customers across UK restaurants.
Our objectives were to:
> Increase brand awareness. Conveying the high quality of food and atmosphere provided by all San Carlo sites
> Increase visibility. Expanding on local presence and maximising engagements
Paid Social Strategy
The paid social aspect focused on growing awareness of the brand across all relevant customers for each restaurant.
This occurred through quality creative and utilising different ad formats, maximising both dynamic videos and visuals to highlight the USPs, ultimately increasing engagement.
Organic Growth
San Carlo’s organic approach was to maximise local presence, which was achieved by increasing organic visibility and reiterating the relevancy for generic searches through on-site optimisation and development of a content marketing strategy.
How we did it
Return's Results
60%
increase in social traffic
£25
ROAS for every £1 spent
39%
increase in overall traffic (year on year March – September)
Want These Results?
It’s a pleasure working with Return, their approach, attitude, knowledge and skill base has been a great resource and extension to our team.
We’re happy with the results so far and look forward to driving future growth with their help.
Joanna Simpson, Group PR & Marketing Manager
Services used by San Carlo
Paid Social
Management and development of Facebook, Instagram, Snapchat, Pinterest, LinkedIn and other emerging platforms.
Technical SEO
Ensuring your website is fast, optimised and indexable by search engines. We help you stay on top of constant changes.