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The Skirting Board Shop

Our expertise in Search Innovation helped The Skirting Board Shop grow their online business by identifying their most valuable audience and reaching them more effectively through improved targeting and specific ad copy.

Objectives

01 Increase Revenue

Drive return on digital marketing investment from all organic and paid channels

02 Reach New Audiences

Adapt to changing market by attracting first-time buyers and trade customers

03 Raise Visibility

Ensure The Skirting Board Shop is visible at each stage of the buyer cycle across all demographics

Challenges

01 Changing Audience

Customers in the 25-34 age demographic represent an increasing segment of The Skirting Board Shop’s audience

02 Changing Behaviours

A positive mobile experience is more important than ever, with an increasing volume of traffic and revenue coming from mobile

The Strategy

Return's Organic Search team quickly identified local search and on-site optimisation as priorities in the digital marketing strategy.

Grow visibility across audience profiles at the point of need

Using content and outreach to target ‘first time buyers’, and paid search to generate direct sales.

The Results

  • 01

    Ecommerce conversion rate increased by 674.56%

  • 02

    Organic keywords increased 582%

  • 03

    Transactions from Paid Search up 137%

  • 04

    Conversion rate from Paid Search up 92%

  • 05

    Revenue via Paid Search up 171%

The Client's Own Words

Return are a great asset to the Skirting Board Shop, without them I can’t see how we would have grown and progressed as a business so quickly.

Bronia and her team go the extra mile when it comes to new campaigns and knowing the trends. We are kept updated with progress Month on Month very efficient.

Always included in the loop of things on Basecamp which works extremely well.

GREAT TEAM OF PEOPLE!!

John Critchley, The Skirting Board Shop

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