The Chancellors brand is a group of leading estate agents, with more than 50 branches across the UK. Although a well-established brand in their own right, Return was brought onboard to raise awareness of their individual local branches and to drive more traffic to the website.
Improve Brand Awareness
Grow Chancellors’ reputation as the leading Estate Agent within their locality
Increase Relevant Traffic
Drive traffic from users who fit the ideal customer profile of each Chancellors brand
Prioritise Local Search
Expand visibility of individual branches in local search results to drive area-specific leads
As a reputable estate agent, correctly optimising the local presence was paramount to ensure that Chancellors is highly visible in organic search results for location-specific consumers.
Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.