Chancellors

The Chancellors brand is a group of leading estate agents, with more than 50 branches across the UK. Although a well-established brand in their own right, Return was brought onboard to raise awareness of their individual local branches and to drive more traffic to the website.

Objectives

Improve Brand Awareness

Grow Chancellors’ reputation as the leading Estate Agent within their locality

Increase Relevant Traffic

Drive traffic from users who fit the ideal customer profile of each Chancellors brand

Prioritise Local Search

Expand visibility of individual branches in local search results to drive area-specific leads

Strategy

Local Visibility

As a reputable estate agent, correctly optimising the local presence was paramount to ensure that Chancellors is highly visible in organic search results for location-specific consumers.

Technical SEO

Domain strengthening and crawl rate optimisation were needed to improve the prominence of key pages, achieved through developing a robust backlink profile.

Results

193% increase in traffic

Priority local branches appearing in map results over competitors