The Couture Club
Launched in 2015, The Couture Club specialise in streetwear and loungewear for men and women. They create unique, premium quality products at high street prices.
The Couture Club wanted to form a loyal audience base that were engaged with the brand. They chose Return as the agency to collaborate with in order to make these goals a reality.
Our objectives were to:
> Improve brand awareness.The Couture Club wanted to expand recognition of their brand, as well as building trust and respectability.
> Improve customer loyalty. Form a loyal audience base that are fully engaged with the brand.
We built core audiences based around CRM data and a strong mixture of interests. These included similar brands, influencers and lifestyle traits.
After a heavy focus on acquiring new audiences, we then launched a number of conversion-driving paid search campaigns.
We increased Couture Club’s revenue stream by implementing Google Shopping. Our strategy prioritised high revenue products and showed these more often to users who were in the purchase stage. We also introduced retargeting to anyone who had been to the site but not purchased.
Increasing Ad Formats
By implementing Dynamic Remarketing and diversifying the platforms and ad formats we were offering by expanding into new, lucrative areas like Instagram Stories and Canvas ads, we not only provided an additional outlet for The Couture Club brand, but we also saw fantastic, sustainable results.
A core aspect of our paid social activity was to continue reaching new audiences. This was achieved by upweighting our prospecting activity, entering new markets (Ireland) & reaching users at as many touch-points as possible.
How we did it
Over a 6 month period we'd driven:
return on Google Ad spend
return on Facebook Ad spend
increase in revenue YoY – paid social