The Couture Club

Launched in 2015, The Couture Club specialise in premium streetwear and loungewear for men and women. The Couture Club wanted to expand recognition of their brand, as well as building trust and respectability. They wanted to form a loyal audience base that felt engaged with the brand, and chose Return as the agency to collaborate with in order to make these goals a reality.

Objectives

Brand Recognition

The Couture Club wanted to expand recognition of their brand, as well as building trust and respectability.

Build a loyal audience

They wanted to form a loyal audience base that felt engaged with the brand, and chose Return as the agency to collaborate with in order to make these goals a reality.

Strategy

Growing the Audience

We built core audiences based around CRM data and a strong mixture of interests. These included similar brands, influencers and lifestyle traits.

After a heavy focus on acquiring new audiences, then launched a number of conversion-driving campaigns.

Increasing Ad formats

By implementing Dynamic Remarketing and diversifying the platforms and ad formats we were offering by expanding into new, lucrative areas like Instagram Stories and Canvas ads, we not only provided an additional outlet for The Couture Club brand, but we also saw fantastic, sustainable results.

Results

1400% Return on Ad Spend

41% reduction in Cost per Acquisition