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0161 533 2790

Contact Us

Marketing Acceleration Scorecard
In under three minutes, you will get a clear, practical view of your current marketing effectiveness and the specific actions that will drive profitable growth fastest. This scorecard highlights your strengths and next steps across:

Your Roadmap For Growth
Closing The Revenue Gap
Where You Find New Customers
Outperforming Your Competition

Marketing's purpose is to drive sustainable, profitable revenue. This scorecard identifies where your investment is delivering maximum acceleration and where we need to focus resources for the highest return.
Name(Required)
In this section we will discover how clearly your marketing plans are aligned with your overall business objectives and targets.
Roadmap_Q1(Required)
Is there a clearly defined Ideal Customer Profile that actively shapes who you target and who you ignore?
Roadmap_Q2(Required)
Are marketing objectives clearly linked to business outcomes such as revenue, profit, or pipeline?
Roadmap_Q3(Required)
Is there a clear three month marketing plan that Sales understands and everyone actually uses?
Roadmap_Q4(Required)
Is marketing spend allocated based on clear acquisition or pipeline cost targets?
Roadmap_Q5(Required)
Is the company's core value proposition used consistently and without variation across all marketing channels?
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In this section we will discover how effectively marketing is measuring impact, driving continuous improvement, and linking performance directly to sales results.
Revenue_Q1(Required)
Is marketing ROI visible and trusted for the main areas of spend?
Revenue_Q2(Required)
Are clear, up to date metrics (KPIs) and dashboards used regularly to measure and report marketing performance to the business?
Revenue_Q3(Required)
Are documented initiatives and tests in place for continuous improvement of marketing performance ?
Revenue_Q4(Required)
Is a clear, measurable process in place to ensure fast Sales follow up on qualified leads (e.g., within two hours)?
Revenue_Q5(Required)
Do Marketing and Sales teams hold a structured meeting to formally review lead quality and pipeline status?
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In this section we will discover how optimised your channels are for customer acquisition, lead conversion, and nurturing pipeline contacts.
Customers_Q1(Required)
Are we actively measuring, testing, and optimising the website conversion rate (visitors to leads)?
Customers_Q2(Required)
Is our content strategy (e.g., case studies, blog) tailored to the Buyer's Journey for each of our key services/products?
Customers_Q3(Required)
Is there an active, measurable program for keeping in touch with and nurturing prospects and current customers (e.g., email)?
Customers_Q4(Required)
Are we effectively leveraging the most relevant social and industry specific channels to reach our Ideal Customer Profile?
Customers_Q5(Required)
Is all lead and customer data centrally stored in a single, reliable CRM or Sales tool accessible to both teams?
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In this section we will discover how you are positioned against key rivals and your strategy for sustainable, long term market leadership.
Competition_Q1(Required)
Is Customer Lifetime Value (CLV) tracked, and are documented efforts in place to improve it through retention marketing?
Competition_Q2(Required)
Is a clear competitive analysis conducted to assess the marketing and digital presence of 3 to 5 key rivals?
Competition_Q3(Required)
Are documented initiatives in place to diversify lead sources and reduce over reliance on a single channel?
Competition_Q4(Required)
Are tools including AI being actively used to improve speed, efficiency, or insight in marketing?
Competition_Q5(Required)
Do we have a formal programme for continuously generating and leveraging customer success stories and testimonials?
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Contact Us

  • 0161 533 2790
  • contact@return.co
  • Colony, Jactin House, 24 Hood Street, Manchester, M4 6WX
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Return is a Manchester digital marketing agency delivering marketing solutions for ecommerce, retail, and B2B brands across the UK. 

If you’re searching for a digital marketing company in Manchester that combines creativity, data, and technology to drive measurable results, Return is your partner for growth.