The Marketing Acceleration Scorecard

Marketing Acceleration Scorecard

In under three minutes, you will get a clear, practical view of your current marketing effectiveness and the specific actions that will drive profitable growth fastest. This scorecard highlights your strengths and next steps across:

Your Roadmap For Growth
Closing The Revenue Gap
Where You Find New Customers
Outperforming Your Competition

Marketing's purpose is to drive sustainable, profitable revenue. This scorecard identifies where your investment is delivering maximum acceleration and where we need to focus resources for the highest return.

Name(Required)

First Last

Email(Required)

Group Code

In this section we will discover how clearly your marketing plans are aligned with your overall business objectives and targets.

Roadmap_Q1(Required)

Is there a clearly defined Ideal Customer Profile that actively shapes who you target and who you ignore?

Not yet

In progress

Consistently

Roadmap_Q2(Required)

Are marketing objectives clearly linked to business outcomes such as revenue, profit, or pipeline?

Not yet

In progress

Consistently

Roadmap_Q3(Required)

Is there a clear three month marketing plan that Sales understands and everyone actually uses?

Not yet

In progress

Consistently

Roadmap_Q4(Required)

Is marketing spend allocated based on clear acquisition or pipeline cost targets?

Not yet

In progress

Consistently

Roadmap_Q5(Required)

Is the company's core value proposition used consistently and without variation across all marketing channels?

Not yet

In progress

Consistently

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Roadmap Total

In this section we will discover how effectively marketing is measuring impact, driving continuous improvement, and linking performance directly to sales results.

Revenue_Q1(Required)

Is marketing ROI visible and trusted for the main areas of spend?

Not yet

In progress

Consistently

Revenue_Q2(Required)

Are clear, up to date metrics (KPIs) and dashboards used regularly to measure and report marketing performance to the business?

Not yet

In progress

Consistently

Revenue_Q3(Required)

Are documented initiatives and tests in place for continuous improvement of marketing performance ?

Not yet

In progress

Consistently

Revenue_Q4(Required)

Is a clear, measurable process in place to ensure fast Sales follow up on qualified leads (e.g., within two hours)?

Not yet

In progress

Consistently

Revenue_Q5(Required)

Do Marketing and Sales teams hold a structured meeting to formally review lead quality and pipeline status?

Not yet

In progress

Consistently

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Revenue Total

In this section we will discover how optimised your channels are for customer acquisition, lead conversion, and nurturing pipeline contacts.

Customers_Q1(Required)

Are we actively measuring, testing, and optimising the website conversion rate (visitors to leads)?

Not yet

In progress

Consistently

Customers_Q2(Required)

Is our content strategy (e.g., case studies, blog) tailored to the Buyer's Journey for each of our key services/products?

Not yet

In progress

Consistently

Customers_Q3(Required)

Is there an active, measurable program for keeping in touch with and nurturing prospects and current customers (e.g., email)?

Not yet

In progress

Consistently

Customers_Q4(Required)

Are we effectively leveraging the most relevant social and industry specific channels to reach our Ideal Customer Profile?

Not yet

In progress

Consistently

Customers_Q5(Required)

Is all lead and customer data centrally stored in a single, reliable CRM or Sales tool accessible to both teams?

Not yet

In progress

Consistently

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Foundations Total

In this section we will discover how you are positioned against key rivals and your strategy for sustainable, long term market leadership.

Competition_Q1(Required)

Is Customer Lifetime Value (CLV) tracked, and are documented efforts in place to improve it through retention marketing?

Not yet

In progress

Consistently

Competition_Q2(Required)

Is a clear competitive analysis conducted to assess the marketing and digital presence of 3 to 5 key rivals?

Not yet

In progress

Consistently

Competition_Q3(Required)

Are documented initiatives in place to diversify lead sources and reduce over reliance on a single channel?

Not yet

In progress

Consistently

Competition_Q4(Required)

Are tools including AI being actively used to improve speed, efficiency, or insight in marketing?

Not yet

In progress

Consistently

Competition_Q5(Required)

Do we have a formal programme for continuously generating and leveraging customer success stories and testimonials?

Not yet

In progress

Consistently

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Competition Total

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Overall Total