How To Conduct A Content Audit

A content audit is an analysis of all the content on your website and can be done from both an SEO and user engagement point of view, depending on your chosen key performance indicators (KPIs).

Content audits are a vital part of your marketing strategy – they can highlight areas where you’re not maximising your SEO potential, help you reach new customers, and help them convert on your site.  

We’ve put together a guide to help you identify when you need to conduct an audit and how to do it, so you can make the most of your content marketing strategy.