Biometric User Lab
Our Biometric User Lab gives us the opportunity to understand how your website visitors interact with your website, video or marketing campaign, both physically and emotionally. Basic conversion optimisation tools have allowed for interactions with websites, such as clicks and scrolls, to be recorded and analysed, however we now have the opportunity to gain a deeper understanding, and therefore develop more impactful solutions.
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How can biometrics benefit your business?
By learning where people pay attention, what emotional state the experience triggers and how intense that emotional state is, in real time, we can deliver a level of insight on which optimisations can be made.
A typical process would be to uncover an element to test. Is there a less than optimal conversion rate? A high bounce rate? An element of video which has over performed? A desire to increase engagement? The outcome is then set and a test devised to deliver a deeper insight.
When all the data is collected and interrogated, a report is compiled, sharing the insight including areas such as sticking points, emotional triggers or elements to improve. By understanding not only what is happening, but why it is happening, we can create true optimisations that deliver a return.