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YouTube Advertising

Video ads run on YouTube and across the web through the Google Display Network. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages. As the winners of the YouTube Digital Masters programme, Return has proven success of achieving astonishing results with our creative ads and audience first targeting.

Ad Creation

We don’t need to tell you the importance of having video content, it’s everywhere.   If you haven’t already considered video as an incremental part of your strategy, we most definitely have. Our YouTube campaigns have seen fantastic results, see for yourself here. From exclusively designed animations to reworking existing footage or bespoke on-set production, we create video content that delivers fantastic results.

YouTube Trueview

YouTube TrueView video adverts mean you only pay when someone watches your advert. There are two advert formats available, In-Stream and In-Display.

In-Stream ads appear before a YouTube video and are charged on a cost-per-view basis. Viewers can skip after five seconds, but if they do so before 30 seconds (or the end of the ad), no charge occurs. Viewers can click the advert to your website at no extra cost.

In-Display ads appear next to YouTube videos or in the search results. Charges are incurred when the ad is clicked to watch, and there are no charges for a click-through to website.

Targeting

YouTube campaigns are tailored to the unique needs of your campaign. We’ll utilise our expertise of demographic groups, interests, affinity audiences, custom affinity audiences, life events, in-market audiences and video remarketing to ensure your campaign is seen by the right people, at the right time to drive results.

Optimisation

We’ll consistently monitor the progress of your video campaigns and optimise the targeting to make the best use of your budget on the platform. Our analysis for your YouTube video advertising campaigns will include: view rate, video play rate, earned views and earned shares/likes/subscribers.

Sounds good?

If this sounds like something we can help you with please send us an enquiry and we’ll get back to you soon.

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