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YouTube Advertising

Video ads run on YouTube and across the web through the Google Display Network. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages. As the winners of the YouTube Digital Masters programme, Return has proven success of achieving astonishing results with our creative ads and audience first targeting.

Ad Creation

We don’t need to tell you the value of video content, it’s everywhere. But maybe you don’t think video will work for you? Or perhaps you think video is prohibitively expensive?

Our YouTube campaigns have seen fantastic results, even with challenging budgets (see for yourself here). From bespoke animations to reworking existing footage or full on-set production, we create video content that delivers fantastic results.

YouTube TrueView ads

YouTube TrueView video adverts mean you only pay when someone watches your advert. There are two advert formats available, In-Stream and In-Display.

With In-Stream, your ad appears next to a YouTube video or as part of the search results. You’ll only be charged when a user clicks to watch the ad and there are no additional charges for a viewer clicking through to your site.

In-Stream ads are shown before a YouTube video and are charged on a cost-per-view basis. Viewers are given the option to skip after five seconds, but you’ll only be charged if they skip before 30 seconds (or the end of the ad, whichever is shorter). Again, viewers can click to visit your website at no additional cost.

Targeting

With our expertise in demographic groups, interests, affinity audiences, custom affinity audiences, life events, in-market audiences and video remarketing, we create YouTube campaigns that are laser-targeted to meet the needs and interests of your audience. That means your video ads will be seen by the right people at the right time, so your campaign achieves the results you need.

Optimisation

We’ll consistently monitor the progress of your video campaigns and optimise the targeting to make the best use of your YouTube ad campaign budget. Depending on the requirements of your campaign, our analysis can include a vast range of performance metrics, such as: view rate; video play rate; earned views; and earned shares / likes / subscribers.

Sounds good?

If this sounds like something we can help you with please send us an enquiry and we’ll get back to you soon.

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