How much does your department spend in bringing traffic to your site? £5k, £10k, £20k a month? And how many of those visitors bounce, or

Keywords, keywords and keywords are what you centre your AdWords campaigns on, ensuring you’ve got the right ones for your business, the most suitable match

In parts one and two of this series of three, I discussed the threats to growth from a changing economic and digital landscape, and the

In part one I discussed the potential impact of the economy and the changing search landscape on digital ROI. Part 2 is dedicated to the

None of us can predict the future with any degree of certainty, but all of us can plan for it.

2017 is fast approaching and as an e-commerce marketing manager, it’s time to start planning your communication and marketing strategies.  It’s important to know all

Whether you’re looking to grow brand awareness, engage your audience, or promote a new product launch, the end goal of any marketing campaign is simple:

It’s not easy being a digital marketing manager. With multiple projects and channels to coordinate, it can sometimes feel like you’re spinning plates rather than

There was a point, not all that long ago, where you could launch an e-commerce website and that was enough to make those precious sales.

Consumers live online, which is fantastic news for eCommerce brands. In any given day, a brand has dozens of chances to get in front of