Paid Search
Today’s pay-per-click (PPC) arena is vast. But we know our quality scores inside out.
We precision target ads to the right audience, and get them to click with high quality, persuasive text. We’re paid search pioneers, logical and focused in our approach to search engine marketing.
In practice, that means treating your budget like our money, with constant tweaking, reviewing and testing to ensure even the smallest improvements will make a huge difference in maximising your ROI. Improve your PPC results further and combine with our Conversion Optimisation service.
Need to drive a better Return from your Paid Search?
Google Premier Partner
Our team are all Google Ads certified, meaning we’re all well-versed in the latest best practice when it comes to managing all aspects of a Google Ads account. With Premier Partner status from Google - as a result of our proven track record of managing and growing large accounts - you get early access to new Google Ads products including new ad formats and bidding strategies. We also get first-hand support and industry insights from our Google account managers as part of the Premier Partner programme.
Shopping Campaigns
We’ve been working with eCommerce websites since we were founded, meaning our Shopping expertise is well established. Our Shopping strategy has evolved over the years, and we’ve come to expect very high volume with conversion rates to match. We’ve also got to know Merchant Centre like the back of our hand, meaning disapprovals are easily dealt with, and Shopping promotions form a big part of our overall strategy.
Feed Optimisation
Your product catalogue and your product feed are the driving force behind your Shopping campaigns, and our approach to Shopping Feed Optimisation can take your campaigns to the next level. Considered SEO for your feed, it can lead to higher visibility, cheaper CPCs and improved conversion rates across your Shopping campaigns.
Audience Aligned
Targeting by a keyword is a staple tactic, but to get the most out of your paid search campaigns, we attempt to focus as much of your paid search spend through an ‘audience’ as possible. This includes previous visitors to your website, members of your CRM and users within your target demographic. Our approach to audience differs from client to client, what works for one, won’t necessarily work for another, so we ensure a bespoke approach to your audience is both devised and implemented from the get go.
Keyword Research
It’s been 18 years since Google Ads was launched, but keywords still remain a staple for everyone in the industry. Our approach to keyword research outlines where we see the best opportunities for your account, not purely based on search volume, but also on the level of competition from other advertisers in your industry.
ROAS Focused
Regardless of whether you’re an eCommerce or lead-gen business, our service is designed to drive your sales or conversions at a cost you’re happy with. We work with you to calculate a cost per acquisition (CPA) or return on ad spend (ROAS) that not only works for you as a business, but will also allow your paid search account to grow over time.
Regardless of your industry, if someone is searching for what you offer, it’s because they want it. Paid Search works so well because the user’s purchase intent is already there. Targeting those searching for what your brand offers will always be at the core of our role, but as Google Premier Partners, we get access to programmes and betas which can expand your reach far beyond that.
George Johnson, Head of Paid Search.
Linzi are an independent fashion brand specialising in women’s footwear. They had a strong store presence in a range of shopping centres in the area and were keen to grow their online presence.
Return were tasked with growing the brand’s visibility and awareness. Linzi’s previous activity had been more London focussed; we wanted to promote the brand nationwide to reach a wider audience base.