Why Brands Overlook AOV as a Growth Strategy
It is easy to get caught up in chasing new customers as the primary means of growing revenue. However, customer acquisition costs are rising, and
It is easy to get caught up in chasing new customers as the primary means of growing revenue. However, customer acquisition costs are rising, and
Paid advertising will be more aggressive than usual this festive season, with online shoppers increasing due to the pandemic. To capitalise on this there are ways that Organic activity
Prepare your Product Feeds to Accommodate Demand and Avoid Wastage Google Shopping is a key channel for our e-commerce clients so one of the first things we will
When cuts are to be made within a business, it’s usually the marketing department which gets hit the hardest. And with the ability to turn
Paid Search involves you paying for your website to be displayed and ranked high within the search engine results page. This is determined by specific
Without wishing to shame or terrify anyone, three in five UK online retailers started their 2018 Black Friday planning more than a month ago.
The paid landscape has seen some huge developments over the last year. Thanks to Return’s dedication to connecting our clients with the right audiences through
Return recently hosted a Retail Roundtable in collboration with Google to share insight on how to identify and maximise key audience signals in the run
Voice search has seen huge growth in the three years since the launch of Amazon’s Alexa intelligent personal assistant. In 2015, the proportion of searches
In October, Google (sort of) confirmed that it has begun its long-awaited mobile-first initiative. A limited number of sites are now being indexed from a