The Audience-First Imperative
The term “audience-first marketing” isn’t a new thing. Neither is it a revolutionary development in the way we speak to potential customers; marketers have long
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The term “audience-first marketing” isn’t a new thing. Neither is it a revolutionary development in the way we speak to potential customers; marketers have long
Apple will release its debut HomePod on the 9th February. The Apple premium speaker will be available in the US, UK and Australia. France and
As marketers, we understand the value of digital. But more than that, we’re digital advocates; we speak passionately about its benefits, from both a standalone
Tuesday 9th January 2018 marked the start of the Consumer Electronics Show which took place in Las Vegas. A diverse group of speakers attended representing global companies such
According to CNBC, Amazon is reportedly in talks with companies including Proctor & Gamble and Clorox to advertise on its Echo devices, potentially suggesting their products
As the year draws to a close, our senior team reflects on 2017 and offer their predictions for 2018, including video, voice search and shifts
Omnichannel is all about implementing the best of both worlds. The customer experience should be effortless, creating a strong resemblance between the brand’s physical and
Return recently hosted a Retail Roundtable in collboration with Google to share insight on how to identify and maximise key audience signals in the run
Return’s strategy team has released the first wave of results from this year’s Black Friday and Cyber Monday ecommerce campaigns. Our research indicates that brands
Black Friday has become the regular precursor to Christmas that allows brands to whip shoppers up into a spending frenzy. Whilst some are braving the