Should I Be Working With Influencers Who Have Smaller Followings?
Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote
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What Are Medium-Tail Keywords, and Why Should You Be Using Them?
In the past, we’ve told you all about short-tail and long-tail keywords. But what about those medium-length keywords that fall in between the two?
Everything You Need to Know on YouTube Stories, Music and Video Ads
What is a YouTube Story? A story is a short, live video that you can access through a creator’s profile picture, which appears with a
Last Minute Christmas Marketing Ideas for Small Businesses
Not got a Christmas strategy in place for your business? Don’t worry; it’s easy to get caught up in all the chaos of Black Friday,
Not Using Instagram Stories? You’re Missing a Trick
Instagram Stories have revolutionised the way users interact with Instagram; it’s now so much more than a simple online photo album. Thanks to Instagram Stories,
Black Friday Bombed? Here’s How to Cash in on Christmas
Black Friday sales not gone to plan? Don’t worry, it’s more common than you might expect; even big-name brands can fall victim to a Black
The Future of Google SEO: What’s Next for SERP Features?
Over the past decade or so, Google has been ‘sneaking’ more and more SERP features into its traditional organic results.
How to compile User Journeys for Organic Marketing
Since Google launched in 1998, the company has been working endlessly to improve the relevancy and accuracy of their results. We have seen many game
Your Quick and Easy Guide to Black Friday
Not to make you panic, but Black Friday is mere weeks away! But don’t fret; it’s not too late for your business to capitalise on
The 3 Types of Organic YouTube Content: Hero, Hub and Hygiene
With more than a billion unique visitors every month, YouTube is the world’s second-largest search engine. With that in mind, you’d be silly not to