Smart Shopping is the biggest of the automated processes that have been introduced by Google over the last 12 months. If you are wondering how
Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote
Ad copy is an important part of improving the performance of a paid search campaign. However, it can be a time-consuming process, especially if this
In the past, we’ve told you all about short-tail and long-tail keywords. But what about those medium-length keywords that fall in between the two?
What is a YouTube Story? A story is a short, live video that you can access through a creator’s profile picture, which appears with a
Not got a Christmas strategy in place for your business? Don’t worry; it’s easy to get caught up in all the chaos of Black Friday,
Instagram Stories have revolutionised the way users interact with Instagram; it’s now so much more than a simple online photo album. Thanks to Instagram Stories,
Black Friday sales not gone to plan? Don’t worry, it’s more common than you might expect; even big-name brands can fall victim to a Black
Over the past decade or so, Google has been ‘sneaking’ more and more SERP features into its traditional organic results.
Since Google launched in 1998, the company has been working endlessly to improve the relevancy and accuracy of their results. We have seen many game