Lower Your CPC Costs – Paid Social
Facebook Ads are irrefutably one of the strongest social media advertising platforms, if not the strongest. However, the bane of all advertiser’s lives is the
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Twitter Users Grow In Q3, But Revenue Growth Slows
Twitter continues to bumble its way through the digital marketing landscape with its latest performance report showing an increase of 17% in Q3 users. This
Google Ads Moves Away From Accelerated Delivery
Google has now started to switch the campaigns of advertisers over to standard delivery after it’s decision to discontinue accelerated delivery. Starting on 7th October,
Snapchat launch Dynamic Ads
Snapchat have been expanding their marketing possibilities in the past few years. From being able to track the performance of campaigns using the Snap Pixel,
TikTok is Taking User’s Content Without Their Knowledge
TikTok is well on its way to becoming the next biggest social platform for advertisers to consider, thanks to its rapidly growing user base of
Google Ads Introduces Seasonality Adjustments In Search & Display Campaigns
Traditional smart bidding strategies such as Target ROAS do consider seasonality, however, it is possible for a business to experience different customer behaviour, for example,
Facebook’s mobile news feed ads have changed
In August, Facebook made two very significant changes to the way we see ads in our mobile news feed. If you weren’t aware, and you’ve
What Facebook’s New Feature Means For Marketers
“Now You Can See and Control the Data That Apps and Websites Share With Facebook”. On August 20th 2019, Facebook announced a radical change to
6 Ways to Prepare Your Site For Christmas
Our Managing Director, Guy Levine, recently spoke at a UK Fast Webinar, discussing how to prepare your eCommerce site for Christmas. Hosted by Arlene Bulfin
What The Recent Instagram Scandal Means For Influencers
Have you ever considered using influencers in your marketing strategy? It’s a fairly commonplace marketing strategy in today’s world. But how do you estimate
Facebook Tracking Just Got Easier
May was the month where advertisers took a collective sigh of relief, as we saw Facebook update advertisers with it’s new ‘Event Setup Tool’ (EST)…