Political Advertising On Social Media: What’s Happened?
Political ads and their place in social media advertising have been a hot topic throughout November, with the majority of the heavy hitters in the
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TikTok is Taking User’s Content Without Their Knowledge
TikTok is well on its way to becoming the next biggest social platform for advertisers to consider, thanks to its rapidly growing user base of
Google Ads Introduces Seasonality Adjustments In Search & Display Campaigns
Traditional smart bidding strategies such as Target ROAS do consider seasonality, however, it is possible for a business to experience different customer behaviour, for example,
Facebook’s mobile news feed ads have changed
In August, Facebook made two very significant changes to the way we see ads in our mobile news feed. If you weren’t aware, and you’ve
What Facebook’s New Feature Means For Marketers
“Now You Can See and Control the Data That Apps and Websites Share With Facebook”. On August 20th 2019, Facebook announced a radical change to
6 Ways to Prepare Your Site For Christmas
Our Managing Director, Guy Levine, recently spoke at a UK Fast Webinar, discussing how to prepare your eCommerce site for Christmas. Hosted by Arlene Bulfin
What The Recent Instagram Scandal Means For Influencers
Have you ever considered using influencers in your marketing strategy? It’s a fairly commonplace marketing strategy in today’s world. But how do you estimate
Facebook Tracking Just Got Easier
May was the month where advertisers took a collective sigh of relief, as we saw Facebook update advertisers with it’s new ‘Event Setup Tool’ (EST)…
Google Marketing Live 2019: Exciting Changes Coming To Paid Search
Google Marketing Live 2019 took place this week and there are some big changes coming to Paid Search. We want to make you aware of
Increase Your Automation Process With Smart Shopping Campaigns
Smart Shopping is the biggest of the automated processes that have been introduced by Google over the last 12 months. If you are wondering how
TikTok Ads are coming, are you ready?
TikTok Ads are coming, are you ready? If at the mention of TikTok you instead think about Kesha, or without warning the panic triggering countdown