Interview with Google: How the Paid Search Landscape Will Change in 2017
As any avid reader of our blog will know, 2017 is set to be the year of audience. But how will all this focus on audience affect the world of paid search, and how can you make sure your paid search campaigns pull in effective results?
Why 2017 is the Year of Audience
Keywords, keywords and keywords are what you centre your AdWords campaigns on, ensuring you’ve got the right ones for your business, the most suitable match types and the correct negative ones to avoid those wasted, irrelevant and sometimes humorous search queries.
5 Common Content Marketing Pitfalls (And How to Avoid Them!)
There’s a lot of buzz surrounding the term ‘content marketing’, but it’s more than just a fancy marketing phrase. High-quality content is often the key to generating leads and boosting brand awareness.
Impending threats to the ever-changing digital landscape: Part 3 – Rise to the challenge
In the final part in the series, I discuss how you should be responding in an environment of change and uncertainty.
Impending threats to the ever-changing digital landscape: Part 2 – Social Media
Part 2 is dedicated to the vital but misunderstood role of social media in marketing, and the harm this could do to your online growth.
Impending threats to the ever-changing digital landscape: Part 1 – The Economy
None of us can predict the future with any degree of certainty, but all of us can plan for it.
The Ultimate E-Commerce Calendar
2017 is fast approaching and as an e-commerce marketing manager, it’s time to start planning your communication and marketing strategies. It’s important to know all the key dates for the year ahead so you can seamlessly plan your campaigns in advance.
How To Block Donald Trump Spam From Google Analytics
If you’re reading this article, you've more than likely seen a spike in referral traffic to your site recently from sites such as reddit.com, lifehacker.com and thenextweb.com – however, all is not what it seems and your site isn’t as popular as you might think.
