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Paid Search Or Organic Search – Which Is Better And What Are The Variations Between Them?

Paid Search involves you paying for your website to be displayed and ranked high within the search engine results page. This is determined by specific

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How To Market A Restaurant: Top 10 Marketing Strategies

  In this digital era, restaurants and businesses alike have to shift their focus onto aesthetics and visually appealing content. According to research conducted by

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What is Website Information Architecture?

Information architecture (I.A.) is a term used to explain the structure of website content to increase the discoverability of information. It is the organisation of

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How To Generate More Sales & Leads From Your Website

Having a website which is optimised to generate new business is a powerful asset. However, it doesn’t happen by accident, and it definitely doesn’t happen

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Should I Be Working With Influencers Who Have Smaller Followings?

Influencers can usually be split into three main camps: celebrities, (macro) influencers, and micro-influencers. Celebrities have long cashed in on brands paying them to promote

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How to compile User Journeys for Organic Marketing

Since Google launched in 1998, the company has been working endlessly to improve the relevancy and accuracy of their results. We have seen many game

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