How do you go about securing quality press and links on a mass scale with a limited budget? This is a common challenge facing many SMEs, leaving PR managers everywhere with the same conundrum – and we’re looking at exactly how to tackle it in the latest instalment of our #UnpickingPR series.
In the modern digital age of saturated marketing messages, getting press communication right is more important than ever. Personalisation, getting right to the point and homing in on your targets’ interests is key to ensuring your editorial gets the coverage it deserves.
In our new series, #UnpickingPR, we look at the changing shape of PR and how to deliver campaigns which both grab attention and sustain relevance.