SEO in 2018 so Far: What Have we Learned?

Terrifyingly, we’re now three-quarters of the way through 2018. Rather than starting our Christmas shopping early, we decided this would be the perfect time for a recap of the search engine optimisation tactics that have helped deliver real results for our clients over the past nine months. Read on to find out more.

Black Friday: What you Should be Planning Right Now!

Without wishing to shame or terrify anyone, three in five UK online retailers started their 2018 Black Friday planning more than a month ago.

A Marketing Manager’s Guide to Wowing Your Board

Board meetings can be a pretty intimidating environment for marketing managers. It takes us out of our comfort zone, because we’re no longer speaking to fellow marketers. People who naturally understand the complexities, pitfalls and occasional vagaries of our profession. Instead, we’re dealing with vastly experienced, hard-nosed and often time-poor businesspeople who demand answers and […]

Social Media Audience Characteristics: How to Reach Your Customers

Social media is one of the most potent weapons in a marketer’s arsenal. A staggering 3.2 billion people – equivalent to 43% of the world’s total population – use some form of social networking platform. So unless your ideal customer profile has an aversion to the internet – like those American survivalists who live off-grid […]

How to Organically Build your Brand

Reports of the death of organic search are greatly exaggerated.

Internationalising Brands: Marketing Considerations

There’s arguably never been a better time for UK brands to start selling overseas. Consumers are increasingly comfortable buying across borders; the lower value of sterling vs. the dollar and euro makes it cheaper for overseas customers to buy British. Also, a little thing called Brexit has dramatically increased uncertainty in the strength of the […]

The Customer Is Always Right: Using Social As Your Biggest Soundboard

Launching something new – whether it’s a marketing campaign, a rebrand, or a product or service – can be a scary proposition. What if our customers don’t like it? What if it doesn’t generate the expected results? What if it accidentally leads to the whole world accusing us of being racist?

YouTube’s new TV-focused ad offerings explained

It’s no secret that younger demographics are watching less and less TV. According to a new Google-commissioned Nielsen study, more than half of 18 to 49-year-olds in the US are either light viewers or don’t subscribe to a TV service at all. At the same time, more than nine in ten people within this age […]

How to create killer YouTube ads

Whether or not video is part of your current digital marketing strategy, you’re probably aware that it’s a pretty big deal. Consumers already watch a huge amount of online video – a billion hours every day, according to Google – and this popularity doesn’t look like diminishing any time soon.

Highlights from Drapers’ Q1 Fashion Ecommerce Snapshot

As we are all aware, technology is slowly but surely taking over the high street, with a rapidly increasing number of consumers searching their screens for the latest look. This is echoed in Drapers’ Q1 2018 ecommerce snapshot, which highlights some of the key trends impacting the sector, and charts strong growth momentum for the […]