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How voice search is changing SEO and paid search

Voice search has seen huge growth in the three years since the launch of Amazon’s Alexa intelligent personal assistant. In 2015, the proportion of searches

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Applying the MAYA principle to Website Optimisation

According to industrial designer Raymond Loewy, who coined the MAYA (‘most advanced, yet acceptable’) principle, the key to successful design is in balancing futurism with

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Google Mobile-first indexing: What it means for your SEO and PPC campaigns

In October, Google (sort of) confirmed that it has begun its long-awaited mobile-first initiative. A limited number of sites are now being indexed from a

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25 Principles of Mobile Site Design

Google has shared with its Premier Partners 25 key tips make sites mobile-friendly, reflecting the recent roll-out of its mobile-first index.

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Blue Monday: Do you have a pipeline of candidates for when your digital team resigns?

Blue Monday, which falls on the third Monday of January, is supposedly the most depressing day of the year – and has become a kind

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The Importance of Implementing Data-Driven Marketing

A new Data Driven Marketing report by Oracle and Forbes has found that 75% of marketing executives don’t see a return on their investment within

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