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Quick guide to Showcase Ads

Every month, our strategy team shares a key insight about innovative changes in the digital world. This month, it’s all about Showcase Ads…

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Why You Need to Invest in Video Ads (and How to Do It)

Video and marketing go together like macaroni and cheese. Google says over 500 million hours of video are watched every day via YouTube, with more

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Disrupting the Disruptor: what can we all learn from Uber’s nightmare week?

Uber’s had a pretty crappy couple of weeks. News that the firm has been stripped of its London licence drove a blow into its Silicon

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Apple switches back to Google search results for iOS & Mac

Google and Apple spokespersons have announced that Apple is switching its default partner for web searches from Bing to Google. Google will now be the

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How to Target Page 2 Keywords to Drive Leads and Revenue

Is your website well-optimised? Got rid of all that pesky thin and duplicate content? Resolved any worrisome crawl issues? Implemented a strong site structure, with

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Experiential Marketing & Social Conversations – the perfect cocktail for Alcohol brands

Alcohol companies have long relied on experiential marketing to bolster sales of their brand. With smell and taste being such a key component, funky packaging

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